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Throughout the months of July and August this year, GVT ran a zero fare promotion in to help increase overall outreach. We are excited to announce that we were very successful with this promotion and surpassed our best ridership months in the past 4 years! We ended up seeing a 26.5% year-over-year increase in July and a 10% increase in August, despite August last year also being fare free.

We have also noticed a lot of people sharing how being able to access or test the transit system meaningfully helped them or those around them. If you happen to have a story to share with our office about the positive impacts of this promotion, please fill in this short survey. You can fill it in as many times as needed to share the differing perspectives or stories you may have encountered from these two months but all the insight helps us plan for the future.

Normally we see a consistent gain following a promotional period so look forward to more insights about the impact of this time over the next few months. Thank you to all our awesome riders and supporters!

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Grand Valley Transit's 2024 Zero Fare Promotion was a success.